7 ways to engage sports fans

This article explores ways to engage sports fans through opportunities presented by the inherent sociability, live TV, eSports, and expansion.

7 ways to engage sports fans

Dan DonnellySPORTS at SMG

Sports fans are inherently social and constant in their consumption of, and interaction with, sports content. Hence, sport presents a unique vehicle for engaging emotionally with consumer groups across the globe in deeper ways than just advertising.

Sports Marketing

This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.

In the content kingdom, sports rule supreme. They are, to borrow a basketball phrase, the ultimate triplethreat: live, global, and social. The immersive nature of sports has led marketers...

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