7 ways to engage sports fans

Dan Donnelly

This article explores ways to engage sports fans through opportunities presented by the inherent sociability, live TV, eSports, and expansion.

Event tie-ins
Engagement
Esports
Sports
Customer experience
Global
United States
Lifestyle, psychographic segmentation

7 ways to engage sports fans

Dan Donnelly SPORTS at SMG

Sports fans are inherently social and constant in their consumption of, and interaction with, sports content. Hence, sport presents a unique vehicle for engaging emotionally with consumer groups across the globe in deeper ways than just advertising.

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