7 ways to engage sports fans

This article explores ways to engage sports fans through opportunities presented by the inherent sociability, live TV, eSports, and expansion.

7 ways to engage sports fans

Dan Donnelly SPORTS at SMG

Sports fans are inherently social and constant in their consumption of, and interaction with, sports content. Hence, sport presents a unique vehicle for engaging emotionally with consumer groups across the globe in deeper ways than just advertising.