7 steps to success with online video

Ian Forrester

As video content proliferates, the viewing and sharing of ads is in steep decline. Ian Forrester of Unruly outlines the key ways to get your ads noticed, including brand authenticity, emotional content, agility and personalization.

Budweiser: the intense evocation of warmth, happiness and amazement of 'Lost Dog' caused it to become the most shared ad of the Super Bowl in 2015

In many ways, video advertising could not be in better health, with many metrics reflecting the meteoric rise of the video format. The number of brand videos released is predicted to break the one million barrier by the end of 2015, sharing of branded video is at an all-time high (forecast to reach nearly 900 million shares by the end of 2015), and spend on digital video continues to rise. eMarketer reported that global spend on online video reached $11.1 billion in 2014, and this number is predicted to reach $36.2 billion by 2018.