6 tips for using data in retail strategy

This article explains how retail sales and margins can be boosted by brands turning Big Data into smart data, through analytics and translating that into actionable insights.

Brands are under pressure when it comes to price, promotions and shelf space, but they can boost their retail sales and margins if they combine Big Data and analytics. Data is the secret to understanding changing consumer behaviour and retailers' needs, but the challenge is transforming Big Data into smart data and then translating that into actionable insight.

Brand and retail marketers are inundated with information from an ever-increasing number of disparate sources from point of sale, customer loyalty schemes, inventory, consumer panels and e-commerce. However, if data is effectively gathered, integrated, analysed and used to create practical insight, brands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands