5 steps to effective frequency

Lisa Beaumont, head of media services at TNS, shows how single-source panel data can improve media planning, especially in the area of optimal flighting patterns.

5 steps to effective frequency

Lisa Beaumont TNS

 

The real world of media planning is messy and difficult to make sense of. Planners need guidelines for mediascheduling decisions what is the best way to spread a limited budget over time? The .

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