10 Rules For Marketing To The Senses
Dan Hill Sensory Logic Inc.
The latest findings in neurobiology appear to show that consumers are overwhelmingly motivated by sensory-emotive responses to advertising and products [1]. Consider the following statistics:
- 95% of thought is not fully conscious
- over 50% of the brain is devoted to processing visuals
- emotional responses to anything new in the marketplace typically happen within three seconds which is 3000 times faster than our conscious,...