Admap Direct: That Was The Week That Was

Why are direct mailers still sending as many unsolicited mail shots as they were in 1991? Tom Rayfield describes many examples including Barclaycard, Gieves and Hawkes and Marks and Spencer Loan Sales.

AdMap Direct

That Was the Week that Was

Tom Rayfield

In 1991 I collected every unsolicited mailshot I received and made notes about them. (The total was 530.)

So whats changed a decade later? Or are mailshotters still making the same mistakes? This is...