Admap Direct: How To Sell God (and a free offer)

Tom Rayfield reviews an issue of the glossy magazine Viewpoint, published by OgilvyOne Worldwide. The issue focuses on practical CRM, among the thirteen articles are case histories ranging from IBM to Virgin Atlantic, from an art gallery to Coca-Cola in Spain and even how to sell God through mobile phones in Singapore.

Admap Direct

 How To Sell God (and a free offer)

Tom Rayfield

The latest issue of Viewpoint has just thudded through my letterbox. It is probably essential reading for Admapsubscribers. Skip to the end of this column to find out how to get yourself...