Admap Direct: Don't Stop Spending Now! (Phone 08457 950 950 Instead)

Tom Rayfield gives a glowing report on a mail shot he received from Royal Mail. The piece advocates maintaining marketing budgets during an economic downturn.

Admap Direct

Dont Stop Spending Now!

(Phone 08457 950 950 Instead)

Tom Rayfield

The Royal Mail has been getting a bit of a bashing recently. Losing 1.5 million every day. Cutting out the second delivery. Having 17,000 managers (which it now thinks may be a couple too many). And getting serious competition for its business mail.

But one bit of the Royal Mail is trying very hard. I replied to a colour ad offering The Evidence for maintaining your marketing budget in troubled times. Nothing happened for two weeks, but luckily I had torn out the ad, so I rang...

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