Aditya Birla Capital: Motivating people to re-engage with their money

Aditya Birla Capital, the financial services company, developed an innovative and sustainable online strategy that would enable the company to earn the trust of its prospective clients in India.

Campaign details

Brand: Aditya Birla CapitalLead Agency: Aditya Birla Capital Ltd.Region: APAC

Strategy

Objective

Since early 2020 not only have our lives come under threat, livelihoods too have been under tremendous strain. As salary cuts, job losses and growing medical bills became a harsh reality, people were feeling extremely uncertain about their financial situation. Therefore, naturally they had become very reluctant to start a new investment or take a new loan. The only insurance they would consider was the one that covered COVID.

However, on the other hand, markets had turned bullish and any good...

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