Aditya Birla Capital: Motivating people to re-engage with their money

Aditya Birla Capital, the financial services company, developed an innovative and sustainable online strategy that would enable the company to earn the trust of its prospective clients in India.

Campaign details

Brand: Aditya Birla CapitalLead Agency: Aditya Birla Capital Ltd.Region: APAC

Strategy

Objective

Since early 2020 not only have our lives come under threat, livelihoods too have been under tremendous strain. As salary cuts, job losses and...