Aditya Birla Capital: Making dreams come true

Aditya Birla Capital, the financial services brand, launched the MoneyForLife in India.

Campaign details

Brand: Aditya Birla CapitalLead Agency: Aditya Birla Capital Ltd.Region: APAC

Strategy

Objective

All of us have wishes and dreams. But most people get so busy making money that they don't have the time or the wherewithal to plan for their dreams. And so, they end up giving up on them.

Not only is it heart-breaking to see people give up on their dreams, it's also bad for our business. Because when people give up on a dream, they also give up on buying a Mutual Fund, a Loan or an Insurance that they...

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