adidas Singapore: Sport18 – Here to Create

Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.

Case study video

adidas strives to change the lives of people through sport.

Staying true to their mission, the sports giant has engaged, empowered and inspired millions of people throughout the world.

In Singapore, we had a unique problem.

This is how we employed a data-driven approach to develop our strategy and within each execution, we deployed proprietary solutions powered by rigourous measurement and evaluation models, to move the needle in our NPS scores, underpinned by an earned-first approach.

Developing our strategy with a data-driven approach

Using GWI with parameters set for our target audience1, we analysed "brand...

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