adidas: Winning retail search

Josh Gallagher

Sportswear manufacturer adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results.

Campaign details

Brand: adidasBrand owner: adidasLead agency: MediaComContributing agency: GoogleMarket: Asia (general region)Sector: SportswearMedia channels: Online display, Search marketingBudget: 500k - 1 million

Executive summary

Adidas faced a struggle to...

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