adidas: We got this ft. David Beckham

adidas, a sportswear brand, launched a free public talk show focused on mental health inviting local influencers to join a panel with footballer, David Beckham, to inspire Singapore audiences, spark a passion for sport again and humanise the brand.

Research & Insights (The Context)

As Singapore returned to normalcy in 2022, we found that the Covid-19 pandemic had impacted the nation in ways that could outlive the virus in two areas: Mental Health and Physical Fitness. Singaporeans were less active compared to 2019 according to the National Population Health Survey (NPHS) released in 2021, and 9 in 10 reporting a decline in their mental health.

Guided by our brand mission and purpose - Through Sport, we have the power to change lives -we proactively thought of ways we could creatively support the community...

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