Adidas: Unlimited Edition

Kenzi HUANG, Suzzane ZHANG

adidas, a leisure brand, launched a campaign in China to arrest the decline in purchase intent, awareness and brand favourability, gain 50k new members, reclaim the brand image and create a social buzz.

Campaign details

Brand: adidas Brand owner: adidas Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Sportswear Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Gaming & in-game advertising Budget:1...

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