Adidas-Salomon AG: Yankee Fans campaign

After more than a decade of dismal performance worldwide and a 1995 company relaunch by a group of international investors, the Germany-based athletic-foot-wear-and-apparel brand adidas (the official company name became adidas-Salomon AG after a 1997 merger with French sports-equipment maker Salomon) set its sights on rebuilding its share of the U.S.

Adidas-Salomon AG: Yankee Fans campaign

Chris Amorosino

OVERVIEW

After more than a decade of dismal performance worldwide and a 1995 company relaunch by a group of international investors, the Germany-based athletic-foot-wear-and-apparel brand adidas (the...