adidas: Runner 321

adidas, a sporswear and sports equipment brand, introduced the movement Runner 321, representing Trisomy 21 for people with Down Syndrome, to reserve running Bib 21 for neurodivergent athletes who qualified to take part in the world's most accessible sport: running.

Campaign video: adidas – Runner 321

Selected creative: adidas – Runner 321

Credits

Creative Agency: FCB Toronto Account Supervisor: Chris Flynn Associate Creative Director: Sally Fung / Sara Radovanovich Chief Creative Officer: Nancy Crimi-Lamanna CSO: Shelley Brown Director of Project Management: Emily Mihalek Executive Creative Director: Andrew MacPhee / Cuanan Cronwright / Leonardo Barbosa Senior Strategist: Audrey Zink VP, Content Development: Yotam Dor VP, General Manager Content: Ian Buck VP, Managing Director:Ricky Jacobs / Tim Welsh...

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