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Adidas: Rip, Unleash

adidas, a shoes, clothing and accessories brand, promoted its Z.N.E. hoodie in China by launching a social challenge on TikTok.
  • 1 - Influential Idea
  • Sportswear
  • Greater China
  • Hong Kong (SAR)
  • Taiwan, China

Campaign details

Brand: Adidas ChinaAgency: TBWA/ShanghaiCountry: China

 

Campaign video

Read the full case study here...
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