Adidas: Rip, Unleash

adidas, a shoes, clothing and accessories brand, promoted its Z.N.E. hoodie in China by launching a social challenge on TikTok.

Campaign details

Brand: Adidas ChinaAgency: TBWA/ShanghaiCountry: China

Objectives

Z.N.E. is an off-court hoodie built for elite athletes with a "Born Ready" attitude. But in China, where the development of sport is still in relative infancy, the elite "Born...