adidas: Pitch, please

Adidas, a German multinational corporation that designs and manufactures shoes, clothing and accessories, increased media coverage, reach and organic views by raising awareness about the lack of football pitch access for women and non-binary people.

Women's football is the fastest-growing sport in the UK, with millions of young girls desperate to follow their new-found role models. But some things are harder to change than others. Thanks to an archaic booking systems and men's team's spending power,...

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