adidas: Pitch, please

Adidas, a German multinational corporation that designs and manufactures shoes, clothing and accessories, increased media coverage, reach and organic views by raising awareness about the lack of football pitch access for women and non-binary people.

Women's football is the fastest-growing sport in the UK, with millions of young girls desperate to follow their new-found role models. But some things are harder to change than others. Thanks to an archaic booking systems and men's team's spending power, women, girls and non-binary players are left with almost zero pitch access for training; especially in urban areas. We decided to do something about it.

Enter Pitch, Please.

Raising awareness of the problem and providing a free, safe pitch facility during UEFA Women's Euro 2022, Pitch, Please helped 300amateur female and non-binary players emulate their on-screen heroes,...

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