adidas Ozworld: Ozworld

Sportswear brand adidas boosted brand affinity and sales of its Ozworld sneaker collection with a global campaign that took a metaverse-first approach and encouraged its Gen Z target to create their own customised avatars.

Campaign details

Brand: adidas Brand owner: adidas Entrant company: EssenceMediacomIdea creation: Jam3 Toronto Market: Asia (general region) Sector: Sportswear Media channels: Social media, Outdoor, Out-of-home, Virtual & augmented reality, Word of mouth, Influencers, KOLs, Livestreaming Budget: 5 - 10 million

Creative assets

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