adidas Originals: #StanSmithForever

Adidas Originals, a sneaker brand, launched a campaign in India to position their sustainability commitments, educate, influence and create advocacy through the media and sustainability influencer network, influence the youth and establish relevance and dominate the category with a high SOV.

Objectives

Strategize & execute a power-packed, organic PR outreach to:

  • Position adidas Originals' sustainability commitments through Stan Smith as a true and reliable statement of accountability. Establish #StanSmithForever campaign as an inter-generational concept.
  • Educate, influence and create advocacy through the media universe & sustainability influencer network by connecting product, people and planet to amplify brand storytelling.
  • Inject brand's conscious narrative and build product desire in the 'Green Generation'. Educate them about Stan Smith connections with the past & future through adidas' sustainability lens as they accept it as their new lifestyle sneaker choice.
  • Influence the youth and establish relevance by...

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