Objectives
Strategize & execute a power-packed, organic PR outreach to:
- Position adidas Originals' sustainability commitments through Stan Smith as a true and reliable statement of accountability. Establish #StanSmithForever campaign as an inter-generational concept.
- Educate, influence and create advocacy through the media universe & sustainability influencer network by connecting product, people and planet to amplify brand storytelling.
- Inject brand's conscious narrative and build product desire in the 'Green Generation'. Educate them about Stan Smith connections with the past & future through adidas' sustainability lens as they accept it as their new lifestyle sneaker choice.
- Influence the youth and establish relevance by...