Case Details
Brand: adidas Originals
Brand owner: adidas Originals
Main Agency: MediaCom MediaCom
Main agency holding group: WPP
Launched on the market: Mainland China
Delivery time: 2022.4.10-2022.5.25
Industry: Apparel and Fashion Retail
Media Channels: Influencers (Stars/Celebrity Spokespersons), Mobile & Apps, Online Display Ads, Social Media
Budget: 16 million
Background/Goals/Challenges (limited to 300 words):
- After the BCI incident, the brand reputation was severely damaged, which accelerated Adidas' brand disenchantment, and at the same time, the brand also lost star resources. Adidas needs to rely more on endogenous appeal and...