After the BCI incident, the brand reputation was severely damaged, which accelerated the disenchantment of the trendy sports brand Adidas, and the brand also lost star resources. At the same time, domestic sports brands continue to improve by taking advantage of the national trend, squeezing Adidas' market share in the Z generation. In this case, how Clover can improve communication with Generation Z and how to stabilize the image of a trendy sports brand in the hearts of Generation Z are the core issues we urgently need to solve.
Case Details
Brand: adidas Originals
Brand owner: adidas Originals
Main Agency: MediaCom MediaCom
Main agency holding group: WPP
Launched on the market: Mainland China
Delivery time: 2022.4.10-2022.5.25
Industry: Apparel and Fashion Retail
Media Channels:Influencers...
