Campaign details
Brand: adidas Brand owner: adidas Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: Middle East & North Africa (general region) Sector: Sportswear Media channels: Point-of-purchase, In-store, Public relations, Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Mobile & appsBudget: Up to 500k
Executive summary
Globally, 33% of women don’t feel comfortable swimming in public. In the Middle East the number is 88% – three times higher.
adidas believes that sports belong to all and was on a...