adidas: Liquid Billboard

adidas, a retail brand, launched a campaign in the Middle East and Africa to generate reach and create a conversation, influence women to feel comfortable in and around the water, and induce purchase of its new versatile swimwear range.

Campaign details

Brand: adidas Brand owner: adidas Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: Middle East & North Africa (general region) Sector: Sportswear Media channels:Point-of-purchase, In-store, Public relations, Websites...

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