adidas: Liquid billboard

adidas, the sportswear company, promoted a range of women’s swimwear by starting a conversation around swimming in public, beating its behavioural and commercial targets.

Campaign Summary

In the Middle East, 88% of women don't feel comfortable swimming in public, which is 3 times higher than the world's average. Because for women in MENA, water represents judgements and restrictions, often fueled by media.

So, to launch...

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