adidas: Liquid Billboard

adidas, a sportswear brand, encouraged women in the Middle East to swim in public by creating a Liquid Billboard as part of their Beyond the Surface campaign.

Campaign video: adidas – Liquid Billboard

Read the full campaign case study

Selected creative: adidas – Liquid Billboard

Credits

Creative agency: Havas Creative DubaiAccount Manager: Justine DibArt Director: Jonathan Cruz / Michele De IuliisAssociate Creative Director: Anshuman BhattacharyaContent Creator: Ahmad RaslanContent Manager: Moataz SafarExecutive Creative Director: Joao MedeirosGeneral Manager: Fabio SilveiraHead of Growth: Carlos NadalSenior Art Director: Rodrigo NakazaStrategy Director:Adrian Mutescu...

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