adidas: Home of sport

adidas, a clothing manufacturer, launched a campaign in Singapore to develop an integrated programme to publicise Stadium, the largest performance store, and encourage consumers to visit the new store.

Background

IN APRIL 2021, WE NEEDED TO LAUNCH A NEW CONCEPT STORE DURING THE PANDEMIC.

It was set to be adidas's largest Performance store in Singapore - "Stadium". Offering the brand's widest range of Sports apparel and gear for people in Singapore and the MakerLab, a "first in Singapore" customisation zone.

However, the nation was still in partial lockdown. While the public could finally return to work in the offices and leave their homes, movements were largely restricted, events larger than crowds of 20 could not be gathered within the space we had in store, and the public weren't ready...

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