adidas: #FastestFollower

Adidas, the sportswear brand, promoted a new product with an innovative social campaign that rewarded eager fans.

Adidas tasked the team with driving hype and desire for its new X Speedflow football boots, positioning them as the 'fastest football footwear on the planet'.


Footballers are always looking for an edge. Their successes on the pitch fuels fans' competitiveness off it. Everyday on Twitter, rival fans brag about their team's ability to out-think, out-muscle and out-run opponents. The campaign challenged fans to prove their worth.

The X Speedflow boots were created in collaboration with some of the world's quickest players, including Mo Salah and Lionel Messi. Using the latest textile technologies, the boots enhanced the games of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands