adidas: #FastestFollower

Adidas, the sportswear brand, promoted a new product with an innovative social campaign that rewarded eager fans.

Adidas tasked the team with driving hype and desire for its new X Speedflow football boots, positioning them as the 'fastest football footwear on the planet'.

Strategy

Footballers are always looking for an edge. Their successes on the pitch fuels fans'...

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