adidas: #FastestFollower

Adidas, the sportswear brand, promoted a new product with an innovative social campaign that rewarded eager fans.

Adidas tasked the team with driving hype and desire for its new X Speedflow football boots, positioning them as the 'fastest football footwear on the planet'.

Strategy

Footballers are always looking for an edge. Their successes on the pitch fuels fans' competitiveness off it. Everyday on Twitter, rival fans brag about their team's ability to out-think, out-muscle and out-run opponents. The campaign challenged fans to prove their worth.

The X Speedflow boots were created in collaboration with some of the world's quickest players, including Mo Salah and Lionel Messi. Using the latest textile technologies, the boots enhanced the games of...

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