Adidas Clover: OZWORLD

The BCI incident in 2021 will severely damage the reputation of international sports brands, while domestic sports brands will continue to squeeze Adidas' market share.
Case Details

Brand: Adidas clover adidas Originals

Brand owner: Adidas adidas

Primary agency: EssenceMediacom

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: Fashion & Accessories

Media channels:outdoor (outdoor billboard), influencer...

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