Adidas Clover: OZWORLD

The BCI incident in 2021 will severely damage the reputation of international sports brands, while domestic sports brands will continue to squeeze Adidas' market share.
Case Details

Brand: Adidas clover adidas Originals

Brand owner: Adidas adidas

Primary agency: EssenceMediacom

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: Fashion & Accessories

Media channels: outdoor (outdoor billboard), influencer (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), interactive/digital online (mobile & application APP, mini program, H5, affiliate marketing, online display advertising, online video advertising, video/microfilm, social media, e-commerce platform)

Budget: 15-20 million

case summary

Consumers do not have a unified definition of the metaverse concept. How can brands use the virtual space as...

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