Adidas brand 70th anniversary project

Jake Soh, Season Shu, Skye Feng

Adidas, an international sports brand, hopes to further enhance brand awareness, penetration, and brand user preferences during its 70th anniversary celebrations, and to increase market share in a positive cycle.

Case details

Brand: adidas adidas

Brand owner: adidas adidas

Main agency: MediaCom

Put on the market: Mainland China

Delivery time: 2019/9/14-2019/10/21

Industry: Sporting Goods

Media channels: TV, outdoor advertising, social media, vertical platforms, video platforms, online communities

Budget: 10 million

Case summary

For the Adidas brand and China, 2019 is a symbolic year. This year the Adidas brand and China both ushered in their 70th anniversary, celebrating the breakthroughs, successes and achievements made in the past 70 years. For Adidas, this is a moment that reflects the achievements of Adidas in...

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