adidas: Beyond the Surface

Adrian Mutescu, Anna Sadykova

adidas, the sportswear retailer, carried out a campaign to make water inclusive of all women in the Middle East and Africa.

Campaign details

Brand: adidasBrand owner: adidasEntrant company: Havas DubaiIdea creation: Havas DubaiMarket: Middle East & North AfricaSector: SportswearMedia channels: Livestreaming, Mobile & apps, Online video, Outdoor, Out-of-home, Point-of-purchase,...

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