Campaign details
Brand: adidasLead Agency: Wunderman Thompson TurkeyRegion: EMEA
Strategy
Objective
To attract attention to new jerseys, to strengthen the sponsorship bond of Beşiktaş & adidas, to overcome the difficulties of the pandemic period. To strengthen the bond between Beşiktaş football club fans and adidas with a jersey that went down in history.
Target Audience
We targeted people of all ages who support the Beşiktaş football team.
We encouraged the fans who are planning to get the kit at the launch.
Creative Strategy
We reversed the phenomenon of signed jerseys in football culture to the...