adidas and #Merky Foundation: Launching #Merky FC

adidas, the sportswear brand, partnered with rapper Stormzy in a social and editorial campaign that set out to promote inclusion in the UK’s professional football sector, resulting in nearly 500,000 engagements and reaching 89% of the target audience.

In Brief

#MerkyFC: a partnership between adidas and Stormzy's #Merky Foundation will see real change in representation off the pitch in the football industry.

The campaign achieved over 200 pieces of editorial coverage, including30 pieces across national...

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