Adidas America, Inc.: Runners. Yeah, We're Different campaign

German sporting-goods company adidas-Salomon AG returned from near death in the mid-1990s with a new focus and global strategy.

Adidas America, Inc.: Runners. Yeah, We're Different campaign

Mariko Fujinaka

OVERVIEW

German sporting-goods company adidas-Salomon AG returned from near death in the mid-1990s with a new focus and global strategy. No longer content to allow competitors,...