adidas: adidas SYS

adidas, the sportswear brand, drove short-term sales in China by capitalising on the positive post-lockdown spirit around the country.

Campaign details

Brand: adidasBrand owner: adidasEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: SportswearMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Social media, Websites & micrositesBudget:...