Adidas: adiclub opens X-warm-up game, activating tens of millions of members for a limited time

In the market context where everyone is a VIP, the value of members has been overdrawn: Adidas hopes to focus on the ecosystem of sports and trendy life, explore a younger sports and trendy lifestyle, and create a unique membership experience.

Case details

Brand: adidas

Brand owner: Adidas

Main agency: Shanghai Jiemo Advertising Media Co., Ltd. Creatife

Launched in: Mainland China

Industry: Sports

Media channels:

Budget: 6-8 million

Case Summary

Mature big brands will accumulate a certain number of core users.

At a time when attention is scarce, how to continue to create brand content, use what unique and valuable benefits to maintain the stability of the brand's core circle, and attract more young people to "join the circle" are issues that adiclub, which has tens of millions of members, needs to solve....

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