Adidas : Liquid Billboard

Adidas designed the Liquid Billboard in the United Arab Emirates, the world’s first swimmable media space, to raise awareness of its inclusive swimwear line and improve the confidence of women wearing a swimsuit in public.

Campaign details

Title: Liquid BillboardBrand: AdidasProduct: Adidas Modest SwimwearIdea: Havas Middle EastCountry: United Arab Emirates

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUNITED ARAB EMIRATES...
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