adidas – adidas +10

Every four years, the rivalry between sports brands intensifies as each attempts to leverage the holding of the FIFA World Cup™, and its audience of billions, to their advantage.

adidas – adidas +10

Campaign Title: Adidas +10Client Name: AdidasAgency Name: 180 AmsterdamBrand Name: AdidasCategory: Leisure & Entertainment


Every four years, rivalry between sports brands intensifies as each attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas' homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with its +10campaign, adidas succeeded in capturing the real values of football and exceeded its communications and commercial objectives to become the undisputed brand...

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