Stand in black
Category: Consumer DurablesAgency: Whybin TBWAAdvertiser: adidas New Zealand
SUMMARY
A British Lions rugby tour is unlike any other. While international sides usually arrive with a plane load of supporters, the Lions invade with more than 40,000 red uniformed fans, armed with well practised chants and songs.
For the first time, New Zealand faced the prospect of the All Blacks playing at home in front of an away crowd. While New Zealanders love the All Blacks perhaps more than any other country, they are not particularly well organised, demonstrative, or vocal as...