adidas - Jersey swap

adidas Jersey Swap started life as a simple POS brief - but at a time when people are counting their pennies and interest in the game is dwindling it was recognized that something bigger needed to be done to increase interest in the waning market.

adidas – Jersey swap

Category: Consumer DurablesAgency: TBWA TequilaDigitalAdvertiser: Adidas

SUMMARY

adidas Jersey Swap started life as a simple POS brief – but at a time when people are counting their pennies and interest in the game is dwindling we recognized that we had to do something bigger to increase interest in the waning market.

We had two jobs to do:

  • Gain greater spectator/fan involvement

  • Sell more jerseys

The creative strategy was simple: Take the time honoured tradition of players swapping jerseys at the end of a game and bring it into the realm of...

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