Adding, subtracting, multiplying, dividing? Brands face tough decisions in pandemic maths

Based on the research on the impact of the brand response to the epidemic in the past two years, and in view of the actual situation of the new round of epidemic rebound represented by Shanghai in the spring of 2022, it is proposed to focus on focusing, streamlining, embracing and changing lanes, which cover short-term and long-term. Brand strategy thinking.

This article is part of a series of Spotlight China Focus: Marketers' Battle against the Epidemic. Click to go to the topic page to read more about it.

On April 8, Xu Lei,'s new CEO, said: " has never spared no effort in the fight against the...

Not a subscriber?

Schedule your live demo with our team today