Adcom local market TV ratings

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom’s set meter panel (with viewers modeled) as an alternative to the current people meter panels).1) ADcom has successfully used the large cable panel samples to develop a single source database encompassing a wealth of valuable information for local markets.

ADcom Local Market TV Ratings

The benefits of larger panels

Bill Livek and Linda Baniel ADcom Information Services

Introduction/Methodology

Currently, ADcom Information Services provides local TV ratings obtained from recruited cable panel homes...