AdColony / Samsung: Instant Play

Samsung, the technology brand, wanted to launch a memorable campaign by using the personalised targeting options of the mobile gaming world in Turkey.

Campaign details

Brand: AdColony / SamsungLead Agency: PublicisRegion: EMEA

Strategy

Objective

To promote the insanely good Galaxy A Series, Samsung wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent...