AdColony / Samsung: Instant Play

Samsung, the technology brand, wanted to launch a memorable campaign by using the personalised targeting options of the mobile gaming world in Turkey.

Campaign details

Brand: AdColony / SamsungLead Agency: PublicisRegion: EMEA

Strategy

Objective

To promote the insanely good Galaxy A Series, Samsung wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent years. Samsung wanted to launch a memorable campaign by introducing the Galaxy A Series' high-resolution screen, sharp photos and videos, 2-day battery power, and water-resistant structure to its target audience.

The objectives included delivery and views of the pre-roll as well as to amplify the video execution, using the technology available on mobile, to extend the time and...

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