Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time.

adapting global communication to asian markets

 

Navjeet Bawa Market Research ConsultantPunita Gandhi Taylor Nelson Sofres

Introduction

New Wine in an Old Bottle

We often hear a range of responses from clients who are unfamiliar with the Asian context...