Ad page exposure velocity

The author recently analyzed the accumulation patterns of 120 different magazine schedule/target combinations in order to identify a potential hierarchy of ad exposure accumulation by both broad editorial classification and frequency of publication.

Ad Page Exposure Velocity

Speeding through the intersection of APX and geo-demographic audience accumulation

Craig Gugel Optimedia International US, Inc.

 'By failing to prepare you are preparing to fail.' Benjamin Franklin

It has often ...