Ad Page Exposure Velocity
Speeding through the intersection of APX and geo-demographic audience accumulation
Craig Gugel Optimedia International US, Inc.
'By failing to prepare you are preparing to fail.' Benjamin Franklin
It has often ...
Ad page exposure velocity
The author recently analyzed the accumulation patterns of 120 different magazine schedule/target combinations in order to identify a potential hierarchy of ad exposure accumulation by both broad editorial classification and frequency of publication.
