Ad Net Zero: All for one – UK advertising's response to the climate emergency

Acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis caused by CO2 emissions, the Advertising Association’s Climate Action Group has produced this report with recommendations for cross-industry action under the umbrella of the Ad Net Zero initiative.
  • Many agencies and companies across the industry have taken their own steps to work more sustainably and this report contains inspiring examples from just some of them of them – agencies, production companies and media owners.
  • The Report estimates total UK agency operational CO2e emissions, from IPA-member agencies, exceed 84,000 tonnes a year – 42% of that comes from energy usage and 58% from business travel, with the biggest single contribution coming from flights.
  • Working together to drive carbon-curbing policies throughout the advertising eco-system will strengthen and extend the sector’s response to a shared challenge.
  • The AA Climate Action Group...

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