The Importance Of Media Planning, Ad Likeability And Brand Position For Ad And Brand Recognition In Radio Spots
Patrick De Pelsmacker University of Antwerp and Ghent UniversityMaggie GeuensGhent University and Vlerick Leuven Gent Management...
Patrick De Pelsmacker University of Antwerp and Ghent UniversityMaggie GeuensGhent University and Vlerick Leuven Gent Management...