ACUVUE: Optical retailers’ digital business transformation

During the Covid-19 pandemic in Russia, Acuvue, a company that produces contact lenses, had to set up an e-commerce platform to ensure that Russian consumers continued to access eye products.

Campaign details

Brand: ACUVUEBrand owner: Johnson & JohnsonEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / SC Johnson, MoscowMarket: Russian FederationSector: Non-prescription, OTC productsMedia channels:Online display, Online video,...

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