Campaign details
Brand: ACUVUEBrand owner: Johnson & JohnsonEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / SC Johnson, MoscowMarket: Russian FederationSector: Non-prescription, OTC productsMedia channels: Online display, Online video, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
In Russia, COVID-19 epidemic and lockdown had significant effect on business of regional Optical retailers, since many of them did not develop e-commerce channel and were not prepared for fast transformation to set-up e-commerce.
ACUVUE found itself in a situation, where, on one hand, it...