Brand Name: Acuvue Colour Lenses 'Singer' Client Name: Johnson & JohnsonAgency Name: McCann Erickson London Category for this Entry: Pharma/Healthcare
Contact lenses have a problem in that they are prisoners of consumer apathy. People are highly involved in their eyes, yet they care very little about contact lenses. So, despite 50% of the population needing vision correction only 6% of those ever wear contact lenses, and substantially fewer...
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