Acuvue Colour Lenses 'Singer'
Brand Name: Acuvue Colour Lenses 'Singer' Client Name: Johnson & JohnsonAgency Name: McCann Erickson London Category for this Entry: Pharma/Healthcare
Summary
Contact lenses have a problem in that they are prisoners...
Acuvue: Acuvue Colour Lenses “Singer”
Contact lenses have a problem in that they are prisoners of consumer apathy. People are highly involved in their eyes, yet they care very little about contact lenses.
