Acura: Chiaki's Journey

Acura, a vehicle manufacturer, embraced its Japanese roots and created an anime four-part series, "Chiaki's Journey", in the US to increase sales, drive uplifts in consideration, improve awareness, outperform the last model launch, and deliver a 31% increase in website visitors.

Campaign video: Acura – Chiaki's Journey

Read the full campaign case study

Selected creative: Acura – Chiaki's Journey

Credits

Agency: MullenLowe Los AngelesAccount Director: Kylie MuggAccount Supervisor: Joe LitwakAssociate Creative Director - Art: Alex Haase / Sean StellAssociate Creative Director - Copy: Jason BradyCreative Director - Copy: Ty HaywardCreative Director - Design: Fabiano de QueirozExecutive Creative Director: Carlos Alija / Laura SampedroExecutive Producer: Amy Jo DeguzisGroup Creative Director - Copy: Ty HaywardGroup Creative Director - Design:Fabiano de Queiroz...

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